9th - 10th June 2016

Where Managers Fail, Marketing Leaders Win

Blog Update 1

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” as per Chartered Institute of Marketing

The new age marketing is based on the precept of customer first approach; wherein it also concerns the needs that help business owners to get profits. The modern definition covers the  four most important factor in the development which are as follows:

Getting acquainted : Getting to know the customers by the persona and segment of the market.
Analysis: Using research so as to find out how the users are reacting and anticipating their future needs.

Customers engagement: Finding out the major factors that render maximum customer satisfaction so as to make your customers loyalty and make the user recommend your product.
Returns:Well as every business is established so as to earn profits and this is the reason you need to pick up the best services and channels for communication so as to get maximum returns.
Apart from this, we also need to pay heed to integrate channels for communication so as to deliver an unfettered journey of the users on their websites.
Further analysis brought us the points that there are different touchpoints that have a deep cognitive impact on the purchasing decisions of the users for this you need to go deep down into analytics.

Impact of leadership on employees

Dear manager,

This is to inform you that I am on a sabbatical, and I request you not to disturb me for next eight hours. Well, the hours might expand from eight to somewhere around tenish. Well, you see I am not at all aggravated or at all disturbed but its just that your concerns are too much of concerns, and they disturb us a little.


Grieved Employee

Well, people study management, and they become managers but have you every though that was becoming a manager.

“It’s not your blue blood, your pedigree or your college degree. It’s what you do with your life that counts.” ~ Millard Fuller quotes

When you have a highly skilled workforce beneath you, then you need to don the role of leader to utilize this skilled set of resources in the best possible way.  To be a leader you must have a hands on experience of what you are doing as there is already a very talented set of people who are looking up to you to tell them something innovative. 

Are you a pacesetter?

 Daniel Goleman was the one who came up with the concept of pacesetting while describing his theory of Emotional Intelligence. Moreover, it was realized that the managers who work in the style of pacesetting can help the organization that needs to move swiftly and adapt. A pacesetter can also put forth astounding goals for achieving the unfathomable, which might demotivate most of the employees.  Moreover, those managers that coach their subordinates helps to know them better and further help them to make use of their strengths and work on their weaknesses.

 This style of leadership helps them to actualize the goals of the employees by assisting them in their performance. This style of leadership can help self-motivated employees who wish to improve their performance and whet their skills. Moreover, you cannot tame the untamed, therefore providing coaching to employees who are complacent and do not wish to improve will be futile.

You need to be well versed and aware of the technological advancements such as IT technological growth, mobile applications development, cloud computing, and several others to add pace to your business.

To be a marketing leader, you need to have a good grasp of technology.

 How keep the employees motivated?

 As defined by Richard L.H. & Katherine C. B., a transformational leadership is a type of charismatic leadership in which the task of motivating the employee is upon it, leaders. It is a heuristic approach which enables the employees to find their way.

Here comes the role of the leader to use his personality to induce motivation among its employees to achieve their goals. It is incumbent of the leader to map the benefit of the employs and organizational goals to lead to the welfare of the employees as well as the organization.

Transformational leadership has the capability to affect the organizational strategy of any organization. Those organizations that are based on cost leadership have to adopt it at the cost of high returns as they need to invest the sum so as to train their employees. The investment made on the training procedure makes employees a valuable asset for the firm, so they need to pay heed at

the attrition rate of the employee.

This is where leadership plays a crucial role as no manager can make their workforce engaged, but it is the leader that ignite self-motivation among its employees to give their best performance. Here, is where a leader plays a kingpin role in stopping the employees to recede from the organization.

A leader to evangelist 

This style of leadership assumes that the employees will render the best of their abilities if they are self-motivated. Thus, this style of leadership is based on the precept of prize and punishment. The organizations that are based on these strategies can set some goals for their employees and the basis of the accomplishment of these goals they can be further be given a reward or punishment.

Transactional leadership styles can be used in organizations that have a clear set of problems, and the employees can find the target in the desired time following the given methodology. This is the case where the employees cannot give an opinion about the given solution or cannot find any alternative way of doing other than the one directed by the leader.

Moreover, this style can be used in firms that do not require their employees to give creative input from their end as their work is based on a set standard pattern that is stable and needs no modification.  Those firm that have well-defined formula and standard rules and working procedure that do not require employees to suggest any tweaks or twist in the decisive level and this includes handicraft firms or manufacturing firms.

How will you get to know that your leadership is effective?

Finding out when an organization is flourishing is not a rocket science, obviously when you can achieve the desired goals then one can say that the organization is performing and when the targets cannot be achieved then we can say that it is not. When it comes to evaluating that whether an organization is performing or not, you have three parameters for the same:

 Monetary performance: Means that the firm is gaining profit, positive returns on investment and assets.

Returns on Shareholders: Implies that some economic value must be added, and the return of shareholder is also positive.

Market performance: Means that your product has a fair share of the market, and the sales are also going smooth.

This is the reason why you need to not to just have managers managing your firm rather in this progressive world you need marketing leaders that can take your organization forward to stand out in this utterly competitive world.

Feel free to drop us your queries!

About the Author-

Amanda Cline is an adroit mobile app developer who has a great experience in the field and is currently working at Xicom Technologies Ltd which offers top-notch Mobile Application Design and Development Services. Xicom Technologies is highly renowned for its leading-edge mobile application development solution offerings that have completed over thousands of successful projects under various guidance from top brands.


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