9th - 10th June 2016

R SQUARE CONSULTING

A digital and experiential marketing services firm that delivers unique brand experiences with result oriented strategy and excellence.

rsquareconsulting.net


SMWi

Globally, Social Media Week (SMW) is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the globe.

SMWi, hosted in multiple locations, provides community organizers around the world with the opportunity to host an independently organized event during one of the four editions of the SMW conference.


GLOBAL THEME 2016

Our 2016 global theme, “The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good),” explores how a new framework consisting of mobile technology, networked connectivity, data and machine learning is changing how we connect, consume and communicate.

“The Invisible Hand represents the intangible, under-valued processes driving our technology, and ultimately, our decisions, forward. As we become more efficient, dynamic, and diverse human-beings, we have the responsibility to understand the present and future potential of these hidden forces all around us.”

– Toby Daniels, Founder and Executive Director, Social Media Week

The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good) will serve as our unifying theme throughout 2016. We unpack, explore and address a number of fundamental questions at each of our 18 SMW cities.

Our Examination Will Look At Four Attributes Of “The Invisible Hand”

When combined these attributes change everything. Whether it’s the way we consume media, engage with brands, access health-care, vote, travel, choose restaurants, commute to work, collaborate on projects, or how we go about choosing a date, technology’s invisible hand plays a crucial role in decision-making and the way in which
we experience the world around us.

“The Invisible Hand” represents the intangible, under-valued processes driving our technology, and ultimately, our decisions, forward. As we become more efficient, dynamic, and diverse human-beings, we have the responsibility to understand the present and future potential of these hidden forces all around us.” Toby Daniels, founder, Social Media Week

The Origins Of “The Invisible Hand”

In the 18th century, Adam Smith came up with “The Invisible Hand,” a metaphor that describes “unintended social benefits resulting from individual actions.”

This phrase relates to the idea that society may benefit more from one individual’s pursuit of passion or interest than if that individual set out to impact his or her entire community or culture from the start. In a networked society we can look at “The Invisible Hand” metaphor in a slightly different way. Today, our individual actions cannot be isolated in regards to how we use technology.

When you request an Uber ride, recommend a book on Amazon, share a BuzzFeed article, watch a movie on Netflix, or ask Siri for directions, your actions are part of a collective set of actions that contribute to new outcomes. These new outcomes do not just impact you. They also help improve the products, services, and technologies around us, as well as overall life of everyone connected online to each other.

Two Sides Of “The Invisible Hand” Conversation

However these outcomes are not always positive, and so if we are to remain vigilant as technology progresses, then we need to facilitate a dialogue that explores the various sides and perspectives of this ever-changing movement.

There are two sides to the Invisible Hand however, positive outcomes and negative drawbacks, both of which must be explored. As technology takes over more of our decision making there are moral and ethical implications to consider and we feel strongly that as a global community we are well positioned to host an open and constructive dialogue that looks at both sides.


 

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